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Blueward Digital

Subscription marketing for service and local businesses

Website, ads and measurement in one subscription.

We build and run a system that turns traffic into enquiries: your website, visibility in Google and AI answers, a chatbot and ad campaigns. A fixed amount from 199 PLN per month and a clearly defined scope.

How the cooperation works

  • Fixed monthly price, no hidden costs
  • 0 PLN setup in START and PLUS with a 12-month contract
  • You pay the ad budget directly to the platforms
  1. 01Traffic

    Google, Meta, AI answers, referrals

    Traffic sources:

    • Search
    • Ads
    • AI answers
    • Google Business Profile
  2. 02Analysis

    GA4, Search Console, heatmaps

    What we measure

    • form submissions
    • phone clicks
    • e-mail clicks
  3. 03Lead

    form, phone, chatbot

    Hello, how much is a website with a blog?

    START plan: a site with up to 5 pages and 4 articles a month.

    enquiry passed on

  4. 04Customer

    the conversation and offer are yours

Illustrative diagram. We measure every stage instead of guessing.

Technology we work with

  • Meta Ads
  • Google Ads
  • WordPress
  • Shopify
  • Stripe
  • Supabase
  • ElevenLabs
  • CallMeBot
  • Resend
  • Next.js
  • Vercel

Problem and solution

An online business card is not yet a system that brings in customers

A website alone answers the question “do you exist?”. An enquiry system answers the more important ones: where customers come from and how to get more of them.

Just a website

  • It works, but nobody knows who visits it or where they come from
  • Content is written once and slowly goes out of date
  • Questions asked in the evening wait until the next day
  • Ads without measurement — hard to tell what really works
  • Costs appear out of nowhere: hosting, fixes, outages

A measurable enquiry system

  • You see traffic sources and conversions: forms, calls, e-mails from PLUS
  • Four new articles a month build visibility in Google and AI answers every plan
  • An AI chatbot answers basic questions at any hour from PLUS
  • You judge campaigns by data, not impressions PRO
  • One fixed fee: hosting, SSL, updates and backups included every plan

Services

Six elements that form a single funnel

We do not sell isolated “marketing services”. We connect them so that each element works for the next one.

  1. 01

    Websites and shops

    every plan

    Fast, responsive company websites on subscription — up to 5 pages in every plan. Online shops and booking systems are quoted separately.

  2. 02

    Paid campaigns

    PRO

    Google Ads and Meta Ads managed in the PRO plan, one account per platform. You pay the ad budget directly to the platforms.

  3. 03

    SEO and GEO/AIO

    every plan

    SEO is search engine optimisation. GEO/AIO prepares content for AI-generated answers such as AI Overviews or ChatGPT: clear structure, structured data and articles that answer real questions.

  4. 04

    Chatbots and automation

    from PLUS

    An AI chatbot answers questions about your offer; in PRO it also qualifies enquiries and hands the conversation over to a person. Contacts go to e-mail, a spreadsheet or one agreed CRM.

  5. 05

    Sales funnels

    PRO

    We design the path from an ad or a search result to an enquiry: landing page, one clear call to action, a simple form and a quick reply.

  6. 06

    Analytics and optimisation

    from PLUS

    GA4 (Google Analytics 4), GSC (Google Search Console) and, in PRO, Microsoft Clarity. We measure conversions and regularly recommend next steps.

How we work

Four steps, no surprises along the way

  1. 1. Audit and conversation

    We get to know your company, offer and customers. We review the current site, visibility and what can be measured today.

    Outcome: a plan recommendation and scope of work

  2. 2. Design and launch

    We design the site within our design system, prepare the content and set up hosting, the domain and SSL.

    Outcome: a working site on your domain

  3. 3. Measurement

    From the PLUS plan we configure analytics and basic conversions so decisions rest on data, not hunches.

    Outcome: you know where enquiries come from

  4. 4. Optimisation

    We publish articles, keep the site updated and, in PRO, run campaigns. Every month ends with a summary of the work done.

    Outcome: steady, documented progress

Plans

Three plans. A fixed amount every month.

Choose a scope, not a list of unknowns. Every higher plan includes everything from the lower one.

Billing option

12-month contract, billed monthly. Lower subscription price.

12 months: START 199 PLN / month, PLUS 399 PLN / month, PRO 999 PLN / month.

  • START

    A professional start and steady visibility.

    For companies that need a solid website and a regular flow of content.

    199 PLN payable per month

    instead of 249 PLN on the flexible option

    You save 600 PLN a year

    • Setup: 0 PLN

    Terms before you buy

    Contract term
    12 months — minimum commitment, billed monthly
    Price
    199 PLN per month, 2,388 PLN in total for 12 months
    Ending
    Before the 12 months are up, the contract can only be ended in the cases set out in the terms of service and the law. After 12 months the contract expires — we will remind you by e-mail 30 days in advance.
    Withdrawal
    Consumers and sole traders with consumer rights can withdraw from the contract within 14 days without giving a reason — on both options.

    Draft terms under legal review. You will receive the binding wording before the contract is concluded.

    Read the terms of service

    Online purchase coming soon

    This option does not have online payment yet.

    Talk to us about this plan
    • Responsive company website with up to 5 standard pages
    • Look tailored to your brand within our design system
    • Hosting, SSL and one .pl or .com domain
    • Basic technical and on-page SEO
    • Basic GEO/AIO: content structure and structured data for AI answers
    • 4 blog articles a month (approx. 600–800 words)
    • Monthly summary of completed work
    • Client Portal: documents, payments and work status
    • Security updates and backups

    Available from the PLUS plan:

    • AI chatbot on your site
    • Google Business Profile
    • GA4 and Google Search Console
  • Most popular

    PLUS

    Website, data and automated enquiry handling.

    For companies that want to know where customers come from and not lose out-of-hours questions.

    399 PLN payable per month

    instead of 499 PLN on the flexible option

    You save 1,200 PLN a year

    • Setup: 0 PLN

    Terms before you buy

    Contract term
    12 months — minimum commitment, billed monthly
    Price
    399 PLN per month, 4,788 PLN in total for 12 months
    Ending
    Before the 12 months are up, the contract can only be ended in the cases set out in the terms of service and the law. After 12 months the contract expires — we will remind you by e-mail 30 days in advance.
    Withdrawal
    Consumers and sole traders with consumer rights can withdraw from the contract within 14 days without giving a reason — on both options.

    Draft terms under legal review. You will receive the binding wording before the contract is concluded.

    Read the terms of service

    Online purchase coming soon

    This option does not have online payment yet.

    Talk to us about this plan

    Everything in START, plus:

    • AI chatbot on your website: 24/7 answers to basic questions
    • Google Business Profile: setup and one-off optimisation
    • GA4 and Google Search Console: implementation with basic events
    • Measurement of site traffic and visibility in Google
    • Basic conversions: form, phone, e-mail and main CTA
    • Quarterly data review with recommendations
  • PRO

    Ads, visibility and automatic lead qualification.

    For companies that want to actively win enquiries from ads and measure the whole funnel.

    999 PLN payable per month

    instead of 1,199 PLN on the flexible option

    You save 2,400 PLN a year

    • Setup: quoted after a call

    Terms before you buy

    Contract term
    12 months — minimum commitment, billed monthly
    Price
    999 PLN per month, 11,988 PLN in total for 12 months + setup as quoted
    Ending
    Before the 12 months are up, the contract can only be ended in the cases set out in the terms of service and the law. After 12 months the contract expires — we will remind you by e-mail 30 days in advance.
    Withdrawal
    Consumers and sole traders with consumer rights can withdraw from the contract within 14 days without giving a reason — on both options.

    Draft terms under legal review. You will receive the binding wording before the contract is concluded.

    Read the terms of service

    No online purchase for PRO

    PRO setup is quoted individually, so we do not sell PRO for the subscription alone. Let's talk — you will get the full price before signing.

    Talk to us about this plan

    Everything in PLUS, plus:

    • Google Ads and Meta Ads campaign management (one account per platform)
    • Standard scope for a total media budget of up to 5,000 PLN per month
    • Extended SEO and GEO/AIO
    • Intelligent AI searchUnderstands questions, typos and synonyms. Searches the offer, articles and case studies and shows the most relevant results.
    • AI chatbot with lead qualification and handover to a person
    • Basic lead automation: notification plus delivery to e-mail, a spreadsheet or one CRM
    • Microsoft Clarity: session recordings and heatmaps, only after cookie consent
    • Basic retargeting
    • Monthly report and a short results walkthrough

    The Google Ads and Meta Ads budget is not part of the subscription — you pay it separately, directly to the platforms.

  • Plan prices are the monthly amounts you pay — we do not add VAT to them.
  • The “12 months” option is a contract for 12 billing periods paid monthly — after the 12th period the subscription ends. On the “Flexible” option the first payment includes the setup fee (quoted separately for PRO).
  • Articles are produced in an AI process with human review, after topic approval and with one round of corrections.

Full plan comparison

Comparison of the START, PLUS and PRO plan scopes
ScopeSTARTPLUSMost popularPRO
Payable per month199 PLN payable per month399 PLN payable per month999 PLN payable per month
Setup0 PLN0 PLNquoted after a call
Website and upkeep
Responsive website with up to 5 standard pagesIncludedIncludedIncluded
Look tailored within our design systemIncludedIncludedIncluded
Hosting, SSL and a .pl or .com domainIncludedIncludedIncluded
Ongoing security updatesIncludedIncludedIncluded
BackupsIncludedIncludedIncluded
Client Portal: documents, payments, work statusIncludedIncludedIncluded
Visibility and content
Technical and on-page SEOBasicBasicExtended
GEO/AIO — content and structured data for AI answersBasicBasicExtended
4 blog articles a monthIncludedIncludedIncluded
Intelligent AI search on the website (offer, articles, case studies)Available from the PRO planAvailable from the PRO planIncluded
Data and measurement
GA4 and Google Search ConsoleAvailable from the PLUS planIncludedIncluded
Basic conversions: form, phone, e-mail, CTAAvailable from the PLUS planIncludedIncluded
Google Business Profile: setup and one-off optimisationAvailable from the PLUS planIncludedIncluded
Microsoft Clarity (after cookie consent)Available from the PRO planAvailable from the PRO planIncluded
Summaries and reportsMonthly summary of workMonthly summary and quarterly data reviewMonthly report with a walkthrough
Chatbot and leads
AI chatbot on the client's websiteAvailable from the PLUS planAnswers to basic questionsWith lead qualification
Handover of the conversation to a personAvailable from the PRO planAvailable from the PRO planIncluded
Lead automation: notification and delivery to e-mail, spreadsheet or CRMAvailable from the PRO planAvailable from the PRO planIncluded
Advertising
Google Ads and Meta Ads management (budget up to 5,000 PLN / month)Available from the PRO planAvailable from the PRO planIncluded
Basic retargetingAvailable from the PRO planAvailable from the PRO planIncluded
Ad budgetNot applicableNot applicablePaid separately, directly to the platforms

Additional services, quoted individually

The subscription has clear boundaries, which is how the price stays fixed. The work below is quoted separately, always before it starts.

  • Online shops and booking systems
  • Ongoing Google Business Profile management
  • Larger budgets and additional ad accounts
  • Custom integrations and complex automation
  • Advanced A/B testing
  • Custom applications
  • AI search extensions: larger catalogues, private documents, CRM and other data sources

Calculator

How far can your ad budget go?

Move the slider to see an approximate scale of activity. This is an educational model with open assumptions — not a sales forecast.

Ad channel

Facebook and Instagram — good for building demand and reaching new audiences.

Campaign goal

Approximate simulation

Monthly budget

2,250PLN

75 PLN × 30 days

Clicks / month
900 – 2,800
Ad impressions / month
75,000 – 188,000

Monthly budget: 2,250 PLN. Clicks / month: 900 – 2,800. Ad impressions / month: 75,000 – 188,000.

You pay the ad budget separately, directly to the platform. Campaign management is part of the PRO plan.

Discuss this budget with us

This is an approximate simulation, not a guarantee of results. We will prepare a precise forecast after analysing your industry and target group.

Model assumptions

The calculation uses openly stated cost ranges for the selected channel. Treat them as a starting point for a conversation, not as a platform price list.

  • CPM (cost per 1,000 impressions): 12–30 PLN
  • CPC (cost per click): 0.8–2.5 PLN
  • Frequency (impressions per person): 2–3.5
  • Site conversion to enquiry: 2–5%

The algorithm's learning phase

For the first 7–14 days the ad system tests audiences and creatives. Results are unstable during this time and costs are usually higher. Judge the campaign only after this phase ends and avoid changing settings too often.

What affects the real result

  • industry and service value
  • location
  • quality of creatives and landing page
  • season
  • competition in the auction

AI chatbot

An assistant you can talk to right now

The window in the bottom right corner is our sales assistant — it works on every page. We install a similar solution on client websites from the PLUS plan.

The assistant never asks for contact details. You leave them only in the form, with consent and a clear purpose.

What the assistant on this site can do

  • Answers questions about plans, prices and terms
  • Helps match a plan to your situation
  • Points you to the form, phone, WhatsApp or calendar
  • Says plainly when it does not know and gives you a human contact

A chatbot on your website

PLUS
Answers basic questions about your company and offer 24/7.
PRO
Additionally qualifies leads, collects data only after consent and hands the conversation over to a person.

Results

We show results in data, not promises

Every case study describes the context, actions, period and measurement source. We publish them only after the data has been collected and verified.

Go to the Results page

The first project write-ups will appear here once verified data is available.

Testimonials

What our clients say

We only publish statements we actually received from clients and that they approved for publication. We do not buy reviews and we do not write them on our clients' behalf.

The collaboration went smoothly and without unnecessary delays. From the very start I knew what would be done and what the whole process would look like. The result is modern, clear and well polished on mobile too.
Michał K.Blueward Digital clientTranslated from the Polish original

FAQ

Terms and differences between plans

What is the difference between “Flexible” and the 12-month contract?

In both options you pay monthly. With a 12-month contract the subscription price is lower and setup in the START and PLUS plans costs 0 PLN. The flexible option does not tie you in for a year, but has a higher monthly price and a one-off setup fee.

Is the ad budget included in the PRO subscription?

No. The subscription covers campaign management. You pay the Google Ads and Meta Ads budget separately, directly to the ad platforms. The standard PRO scope covers a total media budget of up to 5,000 PLN per month — larger budgets are quoted individually.

How does the chatbot in PLUS differ from the one in PRO?

In PLUS the chatbot answers basic questions about your company and offer around the clock. In PRO it also qualifies enquiries, collects contact details after consent and hands the conversation over to a person, while the new contact is sent to e-mail, a spreadsheet or one agreed CRM.

How is the intelligent search different from the AI chatbot?

The chatbot holds a conversation, explains the offer and can collect contact details. The intelligent search focuses on finding the right content, services or products instantly. It understands questions typed in natural language, typos and terms with a similar meaning. Both features can work at the same time.

What does the intelligent search in the PRO plan include?

The search works on the public content of one client website: it searches the offer, articles, case studies, FAQ and a small product catalogue. Larger catalogues, private documents, CRM integrations and custom data sources are quoted individually. Any above-standard costs of external services or API usage are agreed individually, always before implementation.

Why does START not include GA4, Google Business Profile and the chatbot?

START is a professional website and regular content at the lowest possible price. Measurement, Google Business Profile and the chatbot require extra configuration and upkeep, so they are available from the PLUS plan. You can upgrade during the cooperation.

Do you manage the Google Business Profile on an ongoing basis?

The PLUS plan covers the setup and a one-off optimisation of your Google Business Profile. Ongoing management (posts, review replies) is a separate add-on quoted individually.

How are the blog articles produced?

You approve the topics first. Texts of roughly 600–800 words are prepared in a process combining AI with human review, and you get one round of corrections before publication.

Do you guarantee Google rankings or ad results?

No. Nobody honest can, because they depend on competition, industry and platform algorithms. We guarantee the scope of work, regularity and transparent summaries that let you judge the results.

Does the subscription cover an online shop or an app?

No. Online shops, booking systems, advanced A/B testing, complex automation, additional integrations and custom applications are quoted individually as additional services.

How long does the website launch take?

The standard implementation time is 5–20 days, depending on the project scope and the timely delivery of materials. We confirm the exact date after the initial conversation.

Contact

Tell us what you need. We will answer with specifics.

The form and a chat with the assistant are two equal routes. Choose whichever is more convenient.

Contact form

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